Kelly Wiarda Interviewed on Private Equity Marketeer
We’re excited to be featured on Private Equity Marketeer’s Raising the Brand, a series spotlighting the creative leaders reshaping how private market firms connect with their audiences.
In this conversation, our Head of Marketing, Kelly Wiarda, shares how she’s helped shape Grand Ventures’ identity since joining in 2022—building a brand that reflects not only who we are as a firm, but also how we engage with founders, LPs, and the broader startup ecosystem.
From her background in nonprofit work and live events to her thoughtful approach to brand strategy in venture capital, Kelly brings a uniquely relational and intentional perspective to her role. She discusses what it means to build a brand at an emerging firm, her transition into VC, and the advice she has for other marketers stepping into the private markets space.
